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AIR GRAPHICS PRESENTS
JUN
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from AIR Graphics
The Way I See It
 

No matter how your day is going, there is always something to be thankful for. May you face today and every day with an attitude of gratitude.

Be thankful that you don’t already have everything you desire. If you did, what would there be to look forward to?
Be thankful when you don’t know something; it allows you to learn.
Be thankful for the difficult times. During those times, you grow.
Be thankful for your limitations because they give you opportunities for improvement.
Be thankful for each new challenge because it builds strength and character.
Be thankful for your mistakes. They will teach you valuable lessons.
Be thankful when you’re tired and weary because it means you’ve made a difference.

Here’s the way I see it: Being happy doesn’t mean you have it all. It simply means you are thankful for all you have.

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Idea
Idea of the Week
How “Category Creators” Inspire and Empower Customers
THINK BIGGER WITH YOUR NEXT DESIGN

If a picture paints a thousand words, a stellar design is loaded with personality, sensory experiences, and paradigm-shifting ideas.

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Rather than focusing solely on building an image, some design strategists suggest that carving out a unique niche is more valuable. These visionary individuals, known as category creators, are like "missionaries" who envision markets as they could be, introducing fresh ideas and experiences while guiding others toward new possibilities.

Instead of viewing the profit pie as having limited slices, category creators produce net-new resources—innovative assets and ideas entirely novel to the market—and boldly share a vision for a future that's not quite visible to others.

Think Bigger with Your Next Design

As you aspire to design striking ads, websites, or print marketing pieces, ponder these questions:

  • What is the niche your business "owns?"
  • What are you on a mission to do? How are you creating brand-new, never-before-done resources or opportunities that will fundamentally change people's experiences?
  • Do your marketing pieces reflect this?
  • How will your designs create a sense of wonder about reality as it "could be?"

Here are three real-world applications:

1. Instead of fighting over a "one pot at a time" coffee market share, Keurig generated billions by offering the single-serve freedom of a personalized cup. 472-Coffee.jpg

2. Rather than battling for an inch of the cut-throat hotel industry, Airbnb unlocked real-estate sharing and revolutionized travel.

3. Breaking out of the personal computing market, Apple embodied the essence of category creation with its iconic "Think Different" campaign.

Learning from Apple's Evolution

Consider Apple's evolution from a focus on computers to broader technology. During this time, its branding entered an awkward stage. PowerBooks, iPods, and other products had a monochrome logo. Meanwhile, iMac designs and their operating systems were more colorful and translucent.

In 2007, as Apple sought to forge an industry-transforming identity, it brought flat and flashy together with a chrome logo. Apple used the logo online, in print and advertising campaigns, and on every product. The clean, minimalist concept communicated the essence of Apple's growing category dominance: its products were pristine and elite in form and function.

Communicating Category Creation in Your Designs

To communicate the spirit of category creation in your designs, try these angles:

1. Celebrate and share greatness and beauty. The initial success of TOMS shoes came from elevating Argentina's national shoe and pairing it with philanthropic enterprising.

2. Give customers the power of choice. Just as Keurig puts possibilities in customers' hands, how can your design inspire and empower people to enjoy something perfectly tailored to their preferences?

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3. Highlight messages that inspire and create abundance. Uber created income for drivers everywhere by sharing its profitable niche with millions of car owners. Its vision? To "ignite opportunity by setting the world in motion."

Meaningful categories propel meaningful companies. Design yours today!

See more great ideas like this!
Click here to visit the AIR Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Creative Ways to Repurpose Videos
GET ADDITIONAL VALUE FROM YOUR ORIGINAL VIDEOS

Repurposing video content can be a great way to get additional value from your original videos and save time and money. Here are a few creative ways to repurpose your marketing videos:

  • Transcribe video content into a blog post. Blog posts packed with relevant keywords boost your SEO and help drive organic traffic to your website.

  • Create teasers for social media by cutting down relevant parts of your video into small trailers.

  • Capture sections of your video as animated graphics and GIFs, which can be a great way to add movement to your website or other messages.

  • Consider turning your video into a podcast, releasing only the audio portion.

  • Cut portions of webinars or how-to video tutorials into shorter, helpful clips and add them to your website's help center or resources section.

Video content is not the only type that can be repurposed. If you'd like creative ideas for gaining additional value from print marketing campaigns, give us a call today!

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Uncommon Product
Event Stickers
CREATE A BUZZ AROUND UPCOMING EVENTS

Custom event stickers are a great way to generate excitement and create a buzz for your event. When distributed in advance, they can also double as a unique save-the-date that provides recipients with a reminder. You can hand out event stickers in person, include them with purchases, and stick them on envelopes, packages, and other mailings.

Event stickers can promote any type of event, such as fundraisers, grand openings, campaign launches, customer appreciation events, weddings, and other exciting celebrations. When given out during events, they are a fun and affordable way to offer a memorable keepsake.

Event stickers can be printed in any size or shape and are available on a roll or cut to size. Let us know if you’d like help creating the perfect sticker for your upcoming event. We look forward to hearing from you!

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Tech Tip
Downloading Vector Files from Canva
SAVE CANVA FILES AS VECTOR

Did you know you can save a Canva design as a vector file? It's an excellent option for maintaining quality while resizing your artwork. Here are two different ways to download your Canva design as vector files.

Downloading your design as an SVG file. This option, available with a Pro account, ensures a high-resolution file with a transparent background. In Canva, click on Share > Download > SVG. Once downloaded, open the SVG file in Adobe Illustrator to manipulate elements such as resizing, color changes, and repositioning.

Downloading your design as a PDF. The second option does not require a Pro account. However, please note that the PDF will not have a transparent background. In Canva, click Share > Download > PDF. Do not click Flatten PDF. Open the PDF in Adobe Illustrator, Select All, and go to Object > Clipping Mask > Release. You may need to repeat this step if all of your design elements are not editable the first time.

If you have questions about file types when preparing your print documents, our team is ready to help! Email or call us anytime.

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Fun@Work

Spotlight Recipe

Alan Tudyk's Lemon Cake

Did You Know?

Unveiling the Hypnagogic Jerk

Printing Quiz

If your printer mentions the term justify, they mean...

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