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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to airgraphics.com.

AIR GRAPHICS PRESENTS
NOV
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from AIR Graphics
The Way I See It
 

I’ve always heard that life gets better with age. This quote is an excellent example of why:

“One day it just clicks. You realize what’s important and what isn’t. You learn to care less about what other people think of you and more about what you think of yourself. You realize how far you’ve come, and you remember when you thought things were such a mess that you would never recover. And you smile. You smile because you are truly proud of yourself and the person you’ve fought to become.” -Steve Maraboli

Here’s the way I see it: Life is like a camera. Focus on what’s important, capture the good times, develop from the negatives, and if things don’t work out, just take another shot.

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Idea
Idea of the Week
Sell With Words That Inspire
A RECIPE FOR SUCCESS

You've just created the most ingenious product that the world has ever seen. It simultaneously makes you lose weight, look younger, have the energy of a two-year-old, all while converting your trash into $100 bills. You've created a sales page for your product, with a picture of the product and the words, "A great tool for everyone." But, the response...well, the silence is deafening. You scratch your head in wonder.

What's missing on your sales page is, well, a lot actually. Writing sales copy is both an art and a science. Before you put your pen to paper or start tapping on the keyboard, you need to have a solid understanding regarding these three things:

  1. What your product or service does, especially the benefits to the customer.
  2. What sets your product or service apart from the competition?
  3. Who your customer is, particularly what they want in life and how they spend their time.

Truly understanding these three things will make the rest of your job much simpler and help you as you navigate your way through the sales progression.

The Sales Progression

Every piece of sales copy worth its salt, regardless of the medium, has three phases:

  • Grabbers: get the undivided attention of your audience.
  • Description & Benefits: make them physically crave what your product or service can do.
  • Clinchers: get them falling all over themselves to make a purchase.

Sales Progression

Within each of these phases, you want to maximize the impact of your words because people lose interest fast. We've gathered some tried and true formulas for making your words count. Let's take a look.

Grabbers

Because shooting your prospects with a squirt gun isn't always an option for getting their attention, try one of these:

  • Introducing _________!
  • Exclusive offer for ___________ members only
  • Free _____________!
  • Save up to ___________ %

BOGO sale with girl

Descriptions & Benefits

Here is where you make your prospects really fall in love with your product by telling them how amazing their lives will be if they buy it.

  • Poignant, memorable, your ticket to ___________
  • Grow your _____________
  • Boost your ____________
  • Take control of ___________

Clinchers

This phase is essentially where you want to include a call to action - tell your prospects exactly what you want them to do. More often than not, they'll do it.

  • All this can be yours.
  • Want to save even more?
  • Here's how to get started.
  • Why wait another day?

The Takeaway

The key to moving your products off the shelves is using your understanding of your product and your customers to choose impactful words that will grab their interest and make them fall in love with your product.

See more great ideas like this!
Click here to visit the AIR Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Marketing with Digital Badges
ESTABLISH CREDIBILITY AND GIVE RECOGNITION

Using digital badges in your marketing efforts can help establish credibility and give recognition to your employees, program, and company.

Many digital badges are expertise-based and intended to recognize industry skills and knowledge. They can be a great way to display expertise on your website, email signatures, social media, and more for yourself or your organization.

You can also use digital badges for membership or partnership levels. For example, Intel Corporation offers a variety of assets that technology partners can use to promote credibility regarding partner tiers.

If you’d like help showcasing your team’s skills and certifications in print, we’d love to help! Give us a call to request to see examples or talk through ideas for inspiration.

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Uncommon Product
Appointment Excusal Cards
STREAMLINE APPOINTMENT EXCUSALS WITH CUSTOM CARDS

Many schools are cracking down on attendance policies and require documented proof to excuse student appointments. Custom-printed appointment excusal cards are a helpful tool providers can give students after their appointments.

A small flat notecard or notepad size is ideal so students can easily slip the note into their pocket or bag. Custom cards should ideally include the provider's business name and logo (doctor, orthodontist, dentist, chiropractor, etc.), with a section that can be filled out about the student's name, date, and appointment time.

Let us know if you'd like a quote for custom appointment excusal cards that your students, parents, and their school admin will appreciate.

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Tech Tip
Customized Emojis
CUSTOMIZE EMOJIS FOR YOUR CONVERSATION

Emojis can be an entertaining way to communicate emotions in text messages or social media conversations with friends and family. Here are a few fun tools to customize emojis for your conversation or mood:

  • Emojimix (https://emojimix.app/ or available through Google Play) enables users to combine two emojis into one. You can also download the app to create stickers.

  • Emojily is an ioS tool that allows iPhone users to choose designs to make unique emojis and emoticons.

  • Emoji Kitchen (https://emojikitchen.dev/) is a Gboard feature that allows users to mash up emojis to create different combinations and send them as stickers. Gboard is a virtual keyboard app developed by Google for Android and iOS devices.

  • Fotor (https://www.fotor.com/features/emoji-maker/) offers a free online emoji maker, enabling users to customize a unique emoji for social media platforms.

If you’d like fun ideas to communicate with your audience in print, our creative team is here to help! Give us a call or stop by today!

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Fun
Fun@Work

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