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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to airgraphics.com.

AIR GRAPHICS PRESENTS
JUN
6
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from AIR Graphics
The Way I See It
 

Did you know that procrastination can be bad for your mental
health? Several studies have linked procrastination to depression, anxiety, and low self-esteem.

Surely, you’ve heard the phrase carpe diem, which encourages people to focus on the present, appreciate little moments, and avoid putting things off, because nobody knows how much time we have left.

The concept of carpe diem can also be applied to the joy in life — not just your to-do list. So, if you need to get motivated, remember that life is short, and it’s important to find and experience joy whenever possible.

Here’s the way I see it: As Erma Bombeck said, “Seize the moment. Remember all those women on the ‘Titanic’ who waved off the dessert cart.”

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Idea of the Week
Work in RGB, Preview in CMYK
WORK IN RGB, SEE THE EFFECTS IN CMYK.
While Photoshop files intended for use in full-color print jobs will ultimately need to be converted to CMYK color mode, working in RGB color mode means more filters for you to use, and a smaller file size, which allows Photoshop to operate more efficiently.

Knowing these benefits, wouldn't it be nice to work in RGB mode, but see the effects of your work in CMYK mode?

Here's how you can do just that in real-time. While your image is open onscreen, go under the Window menu to Arrange, and choose New Window. This will open another view of your existing document. Press Command-Y (for a PC: Control-Y) to show a CMYK preview of your image, then return to your original document and edit as normal. The changes you make in the RGB window will be updated in the CMYK window.

Your finished file will still need to be converted to CMYK mode for use in full-color print production. If you need assistance with this final step, please contact us - we'll be happy to help.
See more great ideas like this!
Click here to visit the AIR Graphics - Ideas Collection.
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MARKETING
Marketing Tip
Sales Battle Cards
EDUCATE YOUR SALES TEAM AND INCREASE THEIR COMPETITIVE INTELLIGENCE

Customized sales battle cards are a marketing tool that can educate your sales team and increase their competitive intelligence, ultimately shortening the sales cycle and helping them win more deals.

Sales battle cards should be concise and easy to read. While it is crucial to outline your competitive advantages, remember that sales battle cards should not focus on bashing your competitors. Instead, they should stick to differentiating facts, such as calling out specific product features.

Other battle card content ideas include common customer issues or objections and how to address them, as well as customer success stories with real-world stats and examples of how your products are used.

While an easy-to-read design layout is important, battle cards should be a living document that is updated regularly as markets, customer needs, and products change and evolve to ensure the content stays relevant.

If you’d like to see ideas or inspiration for a sales battle card, our team would love to help. We look forward to hearing from you!

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Uncommon Product
Review Request Card
AN EASY WAY TO ASK CUSTOMERS TO REVIEW YOUR PRODUCTS

Does your business want to get more customer reviews? Just ask for them!

Review request cards are an easy way to ask customers if they would consider taking a moment to review your products or services online. Review request cards can be printed small like a business card hangtag and attached to your products, mailed as postcards, or custom designed to any size and shape and included in your product shipments or in-person purchases.

Examples of effective review request cards often start with thanking customers for choosing your product or supporting your mission. They can be an excellent opportunity to educate your audience about unique details that differentiate your business, such as being women-owned, veteran-owned, supporting a charity, etc.

Don’t forget to include specific details about where to leave a review, such as Google or Amazon, and you may even consider including a QR code that goes directly to your review link. Also, provide your website and contact information if the customer has questions or wants to reach out.

If you’d like help creating an affordable review request card that will get noticed and increase reviews, we’d love to help! Give us a call or stop by today.

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Tech Tip
Clean Energy Charging on iPhones
IPHONE CHARGING SLOWER AFTER UPDATING?

If you are an iPhone user, did you know that Clean Energy Charging is turned on by default when you set up your phone or after you update to iOS 16.1? Perhaps you’ve noticed your iPhone charging slower after updating. When turned on, the iOS will only recharge the iPhone battery when the electrical grid uses cleaner energy sources like wind or solar.

Clean Energy Charging is only available in the United States and works with Optimized Battery Charging to learn your charging habits. Clean Energy Charging only works in locations where you spend the most time and regularly charge your iPhone, such as at home and work. This feature doesn’t engage if your charging habits vary or if you’re in a new location; therefore, location settings must be turned on for Clean Energy Charging to activate.

You may also override Clean Energy Charging as needed. When Clean Energy Charging suspends charging, you will see a notification when your iPhone will be fully charged. If you need your battery charged faster, touch and hold the notification and select Charge Now.

If you’d like to turn Clean Energy Charging off on your iPhone, go to Settings > Battery > Battery Health & Charging and turn off Clean Energy Charging.

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Fun@Work

Spotlight Recipe

Sam Elliot rustles up some grub! Check out these Breakfast Burritos.

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Printing Quiz

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