In 1987, on Black Monday (October 19, 1987) when stock markets around the world crashed, Applied Image Reprographics (AIR) opened its first location in Quincy, MA. Bad luck? Not to brothers Michael and Kevin Cully, owners of AIR. Back then our client base included only firms in the AEC fields (Architects, Engineers, Contractors), and their business quickly grew.
AIR Graphics is vastly different 30-plus years after opening, and to survive through constantly changing customer needs, the company has been flexible enough to adapt several times. Some examples of those changes are:
- Before “digital” technology (scan once, print many rather than scan once for each copy), AIR provided multiple locations close-by client offices to meet demanding turnarounds.
- Because customers often work well beyond normal business hours Monday – Friday, AIR Graphics introduced the Managed Print Services (MPS) concept, placing AIR-owned print equipment at client locations and charging clients for the usage of that equipment only.
- When customers required quicker turnaround times on the service calls for their print equipment from plotter and copier manufacturers, AIR became servicing resellers for print equipment from KIP, OCE, HP, Canon and Epson to greatly improve the quality of service provided to clients.
- As competition grew, AIR took the processes that were so successful with AEC clients and introduced them to other customers including municipalities, schools, banks, property managers, retailers and many other firms, making them less dependent on a single marketplace.
What hasn’t changed over the years is AIR’s commitment to serving clients with passion and honesty. Providing color presentations and graphics have been areas of growth for AIR in recent years, which requires different skills and expertise to successfully produce. Providing our customers with high-quality, custom solutions for proposals and projects continues to open doors to new markets for us. As experts in the fields of print for marketing, display graphics, point-of-purchase signage, wall/floor décor, digitizing documents and MPS, AIR’s future growth will excel as your team and ours continue project collaboration.