Variable Data Printing (VDP)

Saves time and money.

With AIR Graphics solutions, effective personalized communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive ROI.

Variable data printing is also a faster, more economical way to print. Consider the following:

•Print only as many as you need (depending on the size of your database).

•Test-market a piece with a partial selection of your database, adjust the piece based on response rate (or leave it unchanged) and finish the run at a later time.

•Print addresses directly on the piece… there is no need for labels, hand-addressing, etc., thus reducing mailing costs and speeding up the fulfillment process.

But the true value of personalized printing lies in the greatly increased response rates that it generates

VDP is a major enabling technology that automates the production of personalized and relevant communications and motivates recipients to respond. Whether used to acquire leads, increase sales or bolster customer loyalty, a growing number of service providers are beginning to understand the unique power of VDP in its ability to evoke response and are increasingly offering their customers a more successful way of conveying messages with clarity and impact.