PDT Architects Builds a Trade Show Booth
When Susan Ransom, Marketing Director of PDT Architects (www.pdtarchs.com), called AIR Graphics for pricing on a trade show booth, the idea was to attach some basic color graphics with velcro to the material that came with the booth. That all changed as soon as the framing was set up.
Graphic designer Judy Paolini, the owner of TPDA (www.tpda.com), looked past the limits of the framework. She and Susan started by stringing LED lights inside the side panels. AIR Graphics then printed and laminated an abstract image onto mylar. With these bowed sheets and the lighting, the hard edges of a typically industrial looking device were transformed. The LED lights shining behind the mylar gave the booth a decided glow, expanded the width and softened the hard edges. Rather than have a run-of-the-mill curved booth, the design team, which included Principals Brian Curley and David Webster, chose to leave key structural panels open on the front side and hung color tinted mylar sheets across the back. The immediate effect was to draw attention to the booth and the strategically placed images. Finally, the design team took the booth carrying case, which functions as the front table of the finished display, and dressed it up with prefabricated sheet metal purchased at Home Depot. The sheets were hand-tooled to wrap around the table and the entire display was topped off with a three dimensional PDT logo sign attached to the halogen light clamp that extended above the top of the display.